All web sites start with a vision. Successful web sites seek to capitalize on specific opportunities and/or to solve certain problems. To focus your vision, for yourself and for others, a mission statement should be created addressing central goals for the site.

Typical web site mission goals:

• Broaden customer base
• Increase sales to existing customers
• Reduce cost of sales
• Establish a professional identity
• Improve relationships with vendors/partners
• Increase employee productivity (Intranet)
• Reduce cost of customer support
• Create goodwill

Further Reading