Web site promotion refers to any activity that may lead users to your site. Proper site promotion is vital for creating a qualified Internet audience. Marketing not only creates traffic for your site but also targets your visitors, molds their expectations, and enhances long-term branding.

Promotion can take many forms. Online, it can include search engine positioning, referral links, broadcast e-mail, press releases, direct marketing, and non-linked promotion. Offline, it can include mass marketing, press releases, direct marketing, collateral marketing, and networking promotion.

Promotion Tip

• Web promotion and site design are not independent processes. To maximize the effectiveness of your site, many aspects of the design will need to be tailored to meet marketing goals.
• Site marketing should not be done independent of general company or product marketing. The strategies and branding should be aligned to create a cohesive effort.

Further Reading