Theme Design creates the look and feel for your site. Themes mix visual design concepts such as color, shape, and metaphor with site navigation functionality. A theme must grab your audience's attention and motivate them to explore further.

Web Theme Tips

• Quality themes create a professional first impression to establish credibility with your online audience.
• A theme must both project a high-perceived value and aid users to find and understand site information.
• A properly aligned theme can help a user relate and form an emotional bond with your site. People buy with their heart more than their mind.

Theme Design Process

• Branding element design
• Theme template design
• Page element design

Further Reading