Networking promotion refers to a broad range of activities to market through interpersonal interactions. Adding web promotion to your networking cost virtually nothing yet can return powerful gains. The holy grail of networking promotion is to get people not associated with your company to promote the site to others because of its quality and usefulness.

Promotion Types

• Sales calls
• Trade shows
• Seminars and workshops
• Word of mouth

Promotion Tips

• Networking opportunities are everywhere. Train your employees to take full advantage of them.
• Every employee should rehearse a short verbal commercial to draw potential customers to your site.
• Your web site is your salesperson when you are not in front of your customer; promote it that way.

Further Reading