Direct Marketing is a promotion mechanism that allows focused messages to be received by a targeted audience. The main difference between direct marketing and other promotion is that you can closely qualify your audience to deliver a message that appeals to their specific needs.

Direct Marketing Types

• Broadcast e-mail
• Broadcast Fax
• Direct Mail
• Telemarketing

Direct Marketing Tips

• Direct marketing can be powerful yet can have a negative effect if not done properly. Be careful what you send to an unsolicited audience.
• Look to capture potential and existing customer information on your site or through other means to build a mailing list of qualified recipients.
• Look to provide giveaways or special offers in your message. It has been proved to produce significantly better results.

Further Reading