Web site concept development builds a high-level description of a web site's creative content and features. The goal of concept development is to build a plan for success by integrating needs analysis information with the experience of each web team member and qualified perceptions from your target audience. Once a quality set of concepts has been determined they are codified into a web site specification that will guide site production.

Concept Development Process

• Creation
  Brainstorming with the development team
• Verification
  Check that concept meets all needs and requirements
• Specification
  Concept documentation

Further Reading