Collateral Marketing refers to adding web site promotional messages and site links to various company materials and publications. Collateral advertising can be done with practically any marketing medium.

Collateral Marketing Opportunities

• Business cards
• Letterhead
• Brochures
• Multimedia presentations
• Specialty advertising and premiums
• Traditional advertising

Marketing tips

• Collateral Marketing should be standardized company wide.
• Don't just publish links to your home page. Let people know what they may find with a short headline.

Further Reading