Banner ad

Banner Ads are advertising on a web site that promotes and links to another site. Banner ads are ubiquitous on the Internet as a powerful method for a site to leverage its traffic to benefit another.

Referral Link Compensation

Many forms of compensation exist for adding referral links on a site. Below is a list of the more popular ones.

• Pay Per Impression
  A site receives payment for each time they display a link
• Affiliate Programs
  Payment for click through or commissions on purchases
• Reciprocal Links
  Both sites get a link to one another

Further Reading