cold calling

Here is an interesting concept that was brought up at one of the company meeting's. What makes people respond to a email invitation, a call, a interactive campaign or any other kind of tool that companies use to generate new interest in a marketplace

The core to anyone's response is respect. Respect of intelligence, respect of the other person's time and the fact that we are all exposed to the same media asking us to spend money in one form of media or another, so your target audience is just as savvy as you think you are about these things.