marketing

What is Google Search Wiki?

If you happened to use Google last night, you might have noticed a few changes to the search interface. There are now 3 buttons that users can use to promote, remove, or comment on a particular search listing.

There are many Search Engine Optimization tactics that can be used to ensure your site is successfully crawled, indexed, and positioned in the major search engines. Even though SEO is constantly evolving, with the technologies used to render Web sites, certain fundamentals remain constant. Let's take a look at some of them.

* Are the keywords you're targeting relevant to site content?

* Do you use CSS (define) image replacement in graphical navigation on the site?

* Are targeted keywords popular phrases used in search engine queries?

Restaurants, dry cleaners, apartment management companies,

I came across this interesting post on Search Engine Land the other day. It discusses tips for creating SEO optimized copy for B2B applications, which is something I had never considered before, but makes perfect sense. Search Engine crawlers at least attempt to read all text on a given page, so why shouldn't site copy be written in a style that plays off this knowledge? Read the full post for more detailed information, but here are the highlights:

The times ain't easy. With the recent news of the AIG bailout and the largest Chapter 11 bankruptcy filing in U.S. history, businesses everywhere are looking for ways to save money. Microsoft, finally realizing they made a huge mistake in their $10 million investment in Jerry Seinfeld, have done an about face.

A Visitor is a statistical term to describe a single user that has accessed your site. Web servers log visitors on the first hit they make on the server then track them so that any additional requests are only logged as hits, not a new visitor. Web servers not only log the number of visitors but also which page they accessed first.

Further Reading

Value describes the overall worth that is derived from your site for the organization.

Means of Value:

• Promote name recognition
• Elevate company's perceived value
• Establish credibility
• Generate sales leads
• Enhance sales process
• Expand markets
• Reduce operating costs
• Improve communications

Further Reading

The End-User Needs Analysis defines the web site requirements and expectations from the customer or audience's perspective. The Internet is the ultimate open market and if you do not effectively meet users growing expectations of what a web site should offer they will find someone who can at the click of a button.

Search engine ranking refers to where a page falls in the results returned by a SE for a given keyword phrase. Search engines use a scoring algorithm to rate results based on how often and where a keyword appears on a page. For example, if a keyword appears in the title tags it will rate higher then if the same keyword appears in the header tags which will rate higher then in normal body text. If the keyword appears in all three it will generally be rated higher then if it appeared in each one.

A spider (also known as a crawler) is a program that browses web sites extracting information for search engine databases. Spiders can be summoned to a site through search engine registration or they will eventually find your site by following links from other sites (assuming you have links from other sites).

Spider Tips

• Spiders do not read pages as browsers do. They generally cannot execute JavaScript, including links performed by scripting, or frames links.