Social Media

Social Media for business is hot right now; similar to blogging was four years ago for companies. Companies are in a mad dash to hire workers deeming themselves “Social Media Experts,” with most new Social Media jobs going to Millennials who grew up online.

I'm not sure if they care or if they more concerned with damage control, but Network Solutions actually responded to a negative twitter post I made today. I really got a kick out of it, but since they are an online company it's nice to see that they are utilizing social media from a brand control standpoint.

National Breast Cancer Foundation wanted to extend their mission of providing hope and support for breast cancer patients and survivors to the Web. LevelTen met this need by developing and managing an online community where patients, survivors, and supporters could meet others with similar experiences, share stories, discuss issues, and inspire other members. This effort was paired with a full redesign of their existing website.

The Challenge

The Challenge

Create a best-of-breed user experience for AT&T's Wi-Fi customers that entrenched their leadership position over other world class providers including Verizon and T-Mobile.

The Solution

The site was redesigned from the ground up using Flash to create the ultimate engaging user experience. Special attention was paid to maintaining usability and maximizing ad space revenue. Visitor engagement hooks were added in the form of free content brokered via RSS feeds from People, Sports Illustrated and various other A level publications.

Not that I need to rant about it, but I've become slightly addicted to twitter and much to my dismay something is technically wrong as always. At least this time it's not that damn flying whale.

Where Social Media has been a community of people exchanging information endlessly over the last 12 years**, The New York Times is working its way into the network (within its own network of journalists). TimesPeople is an online community composed of those reading the Times and recommending their favorite arcticles to other friends/followers, who then recommend your articles to their friends/followers.

Time Out!

This is beginning to look like an endless cycle of a one-track mind. In a time when we should be seeking additional sources of information, TimesPeople has now taken Social Media one step back - limiting the user to only recommend articles within The Times network. Social Media is not a socialist community! Then again, that's just my opinion.

With Social Networking Sites on the rise it is interesting to see how sites differentiate themselves. There are some great niche specific networks pertaining to: the social good, business applications, medical applications and various personal pursuits. With all these options available, I think it is important to focus and to be involved in the networks that offer what you need.

In correlation with our new pro bono project, I thought it could be good for all of us to keep current with how technology is being utilized in charitable capacities. The New York Times article Technology and Food Yield Choice at Charity covers the story of how a food pantry, in Brooklyn, is using technology to give optimal variety to their patrons.

Google Twitter Down and you'll get the answer.

of course. by ryan king.

The website will take you to a white page with one of two words: YES or NO. Click on the word and find yourself in the MP3 section of Amazon. The song: Celebration by Kool & the Gang, which was the groups only #1 hit. What are they trying to say here? [Raise eyebrow].

Everyone seems to have their own feeling about twitter being down.

Chumby is here! Your morning is now personalized on your alarm clock.

Chumby is the latest in alarm clock technology. It's changing the way we wake up in the morning. The lovable bean bag filled alarm clock is the size of a coffee mug and feeds you up-to the minute headline news. Or rather you prefer checking the weather, traffic, Facebook updates, latest images from I CAN HAS CHEEZBURGER, or perhaps you need your Chuck Norris facts fix before you start your day. Whatever you need to get you up in the morning, chances are Chumby has the answer.