Consumers are frequently bogged down by the hundreds of marketing and advertising messages thrown at them every single day. So how do you ensure they hear your message? Leverage the power of social media to deliver your message in a unique way that grabs the viewer’s attention.
What is Viral Marketing?
Viral marketing refers to a marketing message that is passed around the internet by use of pre-existing social networks, such as YouTube, Facebook or MySpace, in a manner similar to how a virus spreads. The idea is that your audience will voluntarily pass your marketing message around to everyone they know because it is a funny video clip, an interactive Flash game, an advergame, a funny image or text message. Chances are you have come into contact with viral marketing messages on the web in your everyday browsing. The key to ensuring a viral effect is to create a message that identifies with your audience; the result is a powerful Word-of-Mouse outcome.
Why Use Viral Marketing Tactics?
Viral marketing tactics will help to build your brand’s awareness among its niche audience. By leveraging the power of social networks, more people are likely to see and pay attention to your message unlike traditional advertising. If the video or image is unique and humorous, the person naturally wants to pass it along to their friends, usually by email. It can drive a large amount of traffic to a website in a short amount of time. Another advantage of using social networks is that no money needs to be spent on traditional media buys.
How is Viral Marketing Used Effectively?
The viral marketing piece must first be unique in order to capture the viewer’s attention and make them want to pass it on to others. It must also target one specific niche audience, not try to read out to everyone. Additionally, you should tell a good story about your brand, instead of making a traditional advertisement. And finally, do something unexpected and make your audience feel something; create a strong emotion by having an opinion or expressing an idea and your message will be passed along.
LevelTen's experienced viral marketers know how to harness the power of pre-existing social networks, to spread your marketing message far and wide to your specific audience. We specialize in:
Viral Marketing Strategy
Viral Content Creation
Viral Marketing Optimization
Monitoring and Tracking
Viral Marketing Consulting
To find how to create an effective, viral marketing message for your specific niche audience, schedule a free, no obligation, 15 minute consultation with one of LevelTen’s Blog strategists, by filling out the form on the left hand side.
I liked their branding style and they were very good at listening to the concepts we had spent months developing and did not try to change the direction we were headed. They listened carefully, came back with wonderful mock-ups augmenting our original ideas and then came with their own very fresh concepts to add-in. They knew when to push, and when to back-off. All-in-all, it was a terrific experience.
