Online Media Buy Management |
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Pay-per-click, or "sponsored listings," banners, site-targeted ads, click-to-call, cost-per-action (CPA) agreements, paid business directories – with all the choices and sales pitches it’s difficult to know which medium is right for your company. Additionally, without checks and balances firmly set in place it is difficult to truly know how hard your advertising dollars are working for you. Accountable Media BuyingBy hiring LevelTen to manage your online advertising buys, we can provide accountable, scalable, budget management with traffic reporting and conversion tracking, making it possible to know how much your company is making for every $1 you are spending.By tracking specific mediums individually and synchronizing our measurements, we can monitor which campaigns, ads or even specific keyword phrases, are resulting in the most conversions and targeted potential customer traffic to your site. With this information, over time, we are able to maximize your returns by dividing your budget intelligently and weeding out any ineffective ad buys. We work with networks allowing placement opportunities on 1000s of sites including:
New Measure of SuccessWe measure success based on your goals. With smaller-to-medium-sized companies LevelTen focuses on placing your ads in areas with the most direct response potential, since more customers is usually the goal, not how many eyeballs see your campaigns.Other advertising goals may include: newsletter subscribers, whitepaper downloads, contact form submissions, or directly buying your products online, all of which is traceable and can be attributed to specific search engines, ad creative, keywords, and/or referring sites. Larger companies may want us to focus their online advertising dollars on brand lift or market penetration through online campaign references or edgy viral marketing buzz, in order to fulfill a goal of a certain number of impressions per advertising dollar spent. We offer media buying and planning solutions for both small and large companies. Tracking & ReportingWe offer automated reporting with as much or as little detail as you like including metrics such as:
If you are looking for a company to manage your online media buys effectively, fill out the form on the left for a free 15 minute, no obligation, consultation with one of our online media buying and planning strategists. |
