Edu-Marketing Online

KnowledgeBase: > Search Engine Optimization Page Factors > Search Engine Optimization Linking Strategies Prove you are an industry expert and your potential customers will listen to what you have to say. As a small-to-medium-sized business owner or marketing director, your company may not have the luxury of brand-based marketing tactics such as million dollar ad campaigns that make your company a household name. Likewise, because of long lead time or complicated product offerings, your industry may not lend itself to traditional direct marketing. Meet the perfect hybrid, edu-marketing. With all the competitive noise, just saying your company is the best or most experienced is not enough. You have to show your potential customers you are the authority with a sample of your company’s expertise. This is accomplished through edu-marketing, one of the most highly effective modern tools in the Interactive Marketer’s arsenal. What is Edu-Marketing? Edu-marketing is a promotion style in which companies and consultants trade educational, value-based content, in exchange for prospect contact information, and the permission to contact them in the future with special offers or industry news. Edu-marketing pieces bolster credibility and bridge the conversation gap when a prospect visits a site and leaves soon after. Online edu-marketing collateral is intended to create the perceived expert status you want your potential clients to have of your company. Secondly, by requiring your prospect’s time and attention, an investment is made on both sides, furthering the likelihood of your prospects taking the next logical step – buying from you. Examples of Edu-Marketing Webinars Online Tutorials Q&A email newsletters Seminar DVDs Teleseminars Whitepapers If you present answers to potential client problems, they will look to you for other solutions. Offer valuable information in exchange for the ability to continue the conversation by email, direct mail, or phone, and you will find conversion rates sky rocket over the long term and a reduced buying cycle time. LevelTen is experienced in recommending and setting up the right mechanisms to make your company the go-to gurus in the eyes of your potential customers. L10 Edu-marketing Services Whitepaper authoring Online Tutorials Lead generation landing page creation Newsletter authoring Seminar strategy DVD distribution strategy To find how you get more value from your visitors and give more value, schedule a free, no obligation, 15 minute consultation with one of LevelTen’s edu-marketing strategists, by filling out the form on the left hand side.

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I liked their branding style and they were very good at listening to the concepts we had spent months developing and did not try to change the direction we were headed. They listened carefully, came back with wonderful mock-ups augmenting our original ideas and then came with their own very fresh concepts to add-in. They knew when to push, and when to back-off. All-in-all, it was a terrific experience.

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