WBarkerMD.com
In one year, website visitors increased by over 1000% and qualified lead submissions by nearly 5000%. This was achieved by an aggressive marketing campaign consisting of PPC, organic SEO, and optimized content generation.
Client: Wade Barker MD, Bariatric Surgeon
Project: Website Development & Synergy Online Marketing
Results: In one year, website visitors increased by over 1000% and qualified lead submissions by nearly 5000%. This was achieved by an aggressive marketing campaign consisting of PPC, organic SEO, and optimized content generation.
Overview
Dr. Wade Barker is an experienced bariatric surgeon who specializes in Lap-Band and gastric bypass surgeries. Since 1999, Dr. Barker has helped over 2000 patients in Dallas and across the country, lose weight and adopt a healthier lifestyle.
The Challenge
Dr. Barker needed a website that would help generate qualified leads for his bariatric surgery center. Realizing that many individuals turn to the internet to first seek information about weight loss surgeries before visiting a surgeon, Dr. Barker knew that with an optimized website, he could reach out to potential patients and offer the information they were seeking.
The Solution
In November 2006, LevelTen built an auxiliary website for Dr. Barker to function as a strategic online marketing lead-generation system. The website contains information about Dr. Barker’s practice, both the Lap-Band and gastric bypass procedures, and information on insurance coverage and surgery costs.
After identifying the core keywords that drove visitors to the website, the entire site was optimized in order to gain high rankings in the search engines. This foundational optimization was joined by preliminary link building and a thorough Google pay-per-click campaign. The pay-per-click service helped to increase the targeted traffic and lead submissions as well as promote the site while it gained credibility in Google.
During the third quarter of the marketing efforts, LevelTen created a white paper in order to provide potential patients with important information on insurance coverage for weight loss surgery. By entering contacting information, individuals received this white paper in their email inbox. With the continuation of both organic and paid search engine optimization, website traffic and lead submissions steadily increased each month.
The Results
After creating a fully optimized website and implementing an aggressive twelve month SEO program consisting of organic search engine optimization, pay-per-click, and optimized content generation, WBarkerMD.com increased monthly visitors by over 1000% and the qualified lead submissions from potential patients increased by nearly 5000%. Additionally, WBarkerMD.com gained valuable potential client contact information by posting a free white paper on the website that was downloaded by over 100 people in the first two weeks.
The website also earned numerous first page listings in the top search engines enabling the site to attract highly qualified visitors searching for an experienced bariatric surgeon in the Dallas area. After reaping the benefits from online lead submissions, Dr. Barker plans to continue the Synergy Online Marketing program which is predicted to increase website visitors and more than double qualified lead submissions over the next year.
