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Teakell Law Website
The Challenge:
John Teakell, a prominent criminal defense attorney in the Dallas area, focuses on white collar crimes, state and federal criminal defense drug charges, government investigations, violent offenses, DUI/DWI charges, and public integrity cases. After working as both a federal prosecutor and in the U.S. Attorney's office for twelve years, John Teakell decided to move his practice to the criminal defense side.
With over 15 years of criminal prosecution experience, John Teakell has been featured as a defense counsel commentator for CourtTV and CBS. John Teakell's expertise has also been utilized in many defense cases. Most recently, John Teakell was retained as an expert in criminal law in the case of Weil v. PSI Industries, Inc., where the case proceeded to trial and John Teakell was called in to provide the expert opinion.
John Teakell represents criminal defendants in all Texas State and federal courts, while also traveling to other states on a case-by-case basis.
TeakellLaw.com was receiving around 300 visitors a month and not nearly enough qualified submissions. John Teakell knew that in order to see a value from his website, he had to break through the competitive lawyer market and get placement in the top pages of the major search engines.
The Solution:
LevelTen implemented an aggressive Synergy Online Marketing campaign that began with a solid Internet Marketing Strategy (blueprint) of the entire project. This blueprint allowed for a clear analysis of the competitive landscape, website architecture, and Teakell Law's core keywords.
The beginning stages of SOM were focused on building relevant content around Teakell Law's core keywords, foundational search engine optimization, and preliminary link building. Teakell Law noticed a rise in lead submissions almost instantly.
A multiple first tier pay-per-click service was employed to assist in promoting the site, increasing targeted traffic and lead submissions, as well as to measure and discover valuable keywords used by Teakell Law's target audience.
By mid 2007, John Teakell increased his marketing budget to allow for a larger pay-per-click budget, as well as the creation of another website to promote Teakell's work with Federal Defense Cases. With the continuation of both organic and paid search engine optimization, traffic and lead submissions steadily increased each month.
The Results:
After an aggressive nine month SEO program consisting of content creation, viral distribution of resource-based articles, press releases, blog marketing and link incentive programs, Teakell Law has increased its numbers to over 10,000 visitors and over 100 submissions each month; an overall 2800% increase in visitors.
Additionally, Teakell Law has earned numerous first page listings in the top search engines enabling the site to attract highly qualified visitors searching for a defense lawyer. In the next few months, LevelTen plans to move forward with the Synergy Online Marketing program which is predicted to increase website visitors by about 40% per quarter, resulting in a 70% increase in lead submissions.
**As of January 15th, 2009 Teakell Law's website averages 8-9000 visiors monthly and receives100s qualified leads through email and more over the phone.
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