Investor’s Advantage needed a website that was easy to update, optimized for search engines, with a fresh, new look that conveyed the value of their services. They relied heavily on personal referrals as they grew their business. Their web resource was used primarily as a brochure website with its marketing potential as an afterthought. Further, the design of the site did not adequately reflect the quality of service, or the level of personal attention that Investor's Advantage provided their clients. Investor's Advantage was also using a static HTML site which was difficult to update and maintain. They needed to be able to quickly make changes to the site and upload quarterly reports without having to learn HTML or rely on an outsourced web team. The updates they needed to make were simple and they wanted to do them in-house.