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Guardian Alarms
The Challenge:
Guardian Alarms is an alarm installation and monitoring company located in Dallas, Texas. In recent years, Guardian had noticed a decline in results from their telemarketing and direct mail advertising campaigns.
Always seeking new and innovative ways to market their business, Guardian looked online. They built a website and invested in search marketing. Guardian achieved respectable results, but they knew they could do better.
To create a design that instilled the utmost of consumer trust yet remained friendly and inviting. Guardian needed a distinctive look that would set them apart from their competition. The design had to be highly user friendly, enabling different types of customers to get to the information they needed in a single click.
The Solution:
LevelTen recommended updating the look of the site and re-organizing it to highlight Guardian's most profitable products. The site launched eight weeks later featuring a design the owner of Guardian declared was "best in Dallas." The streamlined navigation also enabled Guardians best clients to get the information they needed fast.
The Results:
After four months, Guardian's owner reported that profitability increased by six figures, generating a 600% return on investment in just four months. While site traffic remained the same, lead generation had jumped significantly. The main reason sited for the dramatic increase in profits was not just more leads, but that the new best-in-class design was generating and helping land larger, more profitable clients.
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