Beat the Bogey Man
In the first six months after launching the site, the ecommerce solution netted over 150 sales for an astounding 397% return on investment. Currently, the Beat the Bogey Man website is on track to do over 302% of their 2006 revenues.
Bogey Man method by refining and sharpening his process. This led to successful partnerships with some of the finest names in the golfing industry. These new partnerships have expanded his reach and opened the door to golfers in need of a product to lower their handicap.
The Challenge
In April of 2006, the Beat the Bogey Man website was launched with a new, fresh design, a major improvement over the earlier site designs; however, the design had one major flaw, a shopping cart that was not integrated into the new website. As a result, new and potential customers where very leery of making a purchase and by June of 2006 over 91% of potential customers abandoned their shopping cart at the point of purchase.
The Solution
LevelTen recommended a full ecommerce solution that would flawlessly integrate with the new site design, allowing the staff at Beat the Bogey Man to easily maintain and administer their products and services. This solution would keep new customers on the Beat the Bogey Man site throughout the entire purchasing process, while offering a higher level of security and comfort to their client base.
The Results
In the first six months after launching the site, the ecommerce solution netted over 150 sales for an astounding 397% return on investment. At the end of January 2007, LevelTen launched a new site design in conjunction with new Beat the Bogey Man branding. Sales increased 102% over the average during the new site's first month and due to a rate increase the average purchase increased by 46%. The changes resulted in a revenue increase of 199% over their monthly average, and currently the Beat the Bogey Man website is on track to do over 302% of their 2006 revenues.
