Search Engine Optimization Page Factors

Overview

The goal of search engine optimization (SEO) is to implement targeted keyword phrases into a website in an effort to reach a high rank on a search engine results page (SERP) under those keyword phrases. Once you know what keywords you want to focus on, the next step is to embed the targeted phrases in your site's pages. Effective techniques for doing this are called page factors optimization.

This tutorial provides a foundation for implementing page factors optimization.

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	1 of 13	How Search Engines See Your Site

1. Overview
2. How Search Engines See Your Site
3. Phrase Arrangement Terminology
4. The Title Tag
5. Optimizing Page Copy
6. Empasizing Page Text

7. Optimizing Meta Tags
8. Optimizing Images, The Alt Tag
9. Optimizing hyperlinks and file names
10. Miscellaneous Areas
11. Coding HTML for SEO
12. What To Avoid
13. Stay The Course

Featured Project:

AT&T Splash Page

Client Quote

I liked their branding style and they were very good at listening to the concepts we had spent months developing and did not try to change the direction we were headed. They listened carefully, came back with wonderful mock-ups augmenting our original ideas and then came with their own very fresh concepts to add-in. They knew when to push, and when to back-off. All-in-all, it was a terrific experience.

Mitzi Lemmons
Office Administrator
Gwinn & Roby, LLP

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