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Online Marketing Specialist (Buzz/SEM)

LevelTen is seeking a creative, hard working individual with a strong understanding of online social networks and writing skills to assist in Web 2.0 style buzz marketing, search engine optimization, and sponsored (PPC/PPP) search marketing campaigns. Online buzz marketing and SEM experience is a plus but is not required. We will train the right individual. Creative and innovative thinking is a must.

Job Description

Responsibilities will fall into three major areas: buzz marketing, search engine optimization and sponsored PPP search marketing.

Buzz Marketing

Buzz marketing includes building innovative excitement and community generators for our client’s websites and using online public relations tactics to get people talking/posting about a site.

Typical Buzz Marketing Tasks:

  • Blogging / content networking
  • Online social networking
  • Press release creation & networking
  • Advergaming
  • Promotions & Sweepstakes
  • Podcasting, viral videos & multimedia
  • Guerilla marketing

Search Engine Optimization

A key task for LevelTen's website marketing services is to optimize sites to rank high in the search engines for targeted phrases.

Typical SEO Tasks:
  • Optimization strategy development
  • Keyword analysis
  • On page content optimization
  • Link building
  • Online content networking

Sponsored PPP Search Management

PPP search advertising is the text ads that are listed under "sponsored" in major search engines such as Google, Yahoo and MSN. This position will setup and manage sponsored search engine marketing campaigns.

Typical PPP Search Management Tasks:

  • Write sponsored ads
  • Place ads and manage bid prices via online tools
  • Evaluate ad effectiveness via online statistics

Job Skills


While extensive SEO and buzz marketing experience are not required, understanding of the social side of the web is a must (e.g. MySpace, Facebook, del.icio.us, Digg, blogging, forums, ect). This position requires a novel set of technical skills, LevelTen will train the right innovative and creative thinker.

Candidates should have the following skills:

  • Strong grammar and spelling
  • Aptitude for marketing oriented writing
  • Strong ability to organize and classify
  • information/data
  • Thoroughness and highly detail minded
  • Solid oral communication skills / ability to communicate with clients, vendors, partners and staff
  • Solid word processing skills
  • Online research skills

Bonus Skills:
  • Journalism / public relations background
  • Experience in website authoring/editing
  • Experience with PPP search campaigns
  • Research skills
  • Search engine optimization experience
  • Experience designing advanced Excel spreadsheets or database design

Application Process

To apply for this job, follow the line below:

Apply for Online Marketing Specialist (Buzz/SEM) position


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