Everybody has a website, but very few have sites that actually look professional, engage visitors, drive traffic and get results. Truly successful websites are built differently. Come learn from one of the top Interactive Marketing and Web Development companies about the strategies and tools that leading websites are using to drive real results.

You will learn how to create an attractive, usable, feature-laden website using a revolutionary distribution of the world’s most popular open source website platform, Open Enterprise Drupal. Drupal powers 25% of the top 10,000 websites, including thousands of top brands.

This two-day course is a mixture of lecture, demonstration and hands-on workshop time. Bring a laptop and leave with a results oriented website. No technical experience is required.

Learning Goals

• Understanding the essential components of a successful website
• Content management system installation and configuration
• Adding, editing and managing site content
• Selecting themes and modifying page layouts
• Fundamentals of search engine optimization (SEO)
• Optimizing content for search engines and humans
• Intro to social media and profile setup
• Integrating social media interactions into your site
• Managing projects to continually maximize results

Intended Audience

• Small business and organization managers in need of a productive web presence on a tight budget. It is ideal for those who either want to manage their own site or need a solid understanding of modern web strategies and tools to better engage with their web team.
• Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes.
• Any of the millions of people already using Drupal who want to go beyond just building sites and into creating highly trafficked, interactive hubs that makes a true business impact.

Course Agenda

The course is a two day course with a mixture of lecture, demonstrations, exercises and workshop time.

Introduction

• Strategies for web success
• Understanding content management systems
• Open Enterprise installation and administration

Content management

• Creating and editing content
• Navigation
• Theming and page layouts

Online marketing

• Online marketing strategies - optimize your site to drive qualified, free Internet traffic
• SEO - Search Engine Optimization
• Social media setup - integrate your site with your Twitter, Facebook, LinkedIn, YouTube and other social media sites

Advanced topics

• Conversion and Analytics - measuring success and converting visitors to customer
• Lean processes for driving continual success to help keep you on top
• Advanced Web 2.0 strategies

Prerequisites

No prior web development or marketing experience is required. Students should be familiar with using computers.

Additional Courses

Drupal Sitebuilding directly builds upon the skills taught in this class for more advanced site building.

Drupal Theming is ideal for those looking to create custom themes or do advanced theme modifications.

Additional Info

Fee includes lunch, materials and a thumb drive with a copy of your website project and a full suite of open source web development software.