1. Exposure / Branding

For a small business, sometimes half the battle for success is exposure. If handled correctly (no spam), Social Media is an effective tool for generating awareness for your brand. You can use Social Media to promote content and knowledge expertise. Plus, as we'll see in a later point, Social Media provides many opportunities for networking.

Tip: Use your company name in your Twitter handle. For Example: @LevelTen_Colin

2. Customer Service