Search Engine

Back in 2008, when LevelTen made the official switch to only supporting the Drupal CMS, one of the primary factors in our decision making was the marketing capabilities that Drupal provided. From a purely search engine optimization standpoint, Drupal was (and still is) heads and shoulders above other open source content mangement systems. Why is Drupal so much better?

1. Great coding.
2. Ease of content creation.
3. Modular functionality.

Great Coding

LevelTen recently launched a series of SEO modules for Drupal with two primary goals: to continue Drupal's leadership as the premier SEO platform, and to make higher search engine rankings accessible for everyone.

Background

For a baseball fan like me, the first week of March is always a welcome time for delivering the promise of warmer, baseball-filled months ahead. Spring training is getting fired up in Arizona and Florida, and though my days of performing hitting and throwing drills are far behind, I have some skills to develop this spring.

Selecting the best solution for website design and online marketing is one of the most complex tasks a business must undertake. Putting together a website design RFP can be a nightmare. There are literally thousands of options from free-lance designers, to large national ad agencies and IT consultancies. Development processes range from a few hours putting together sites of amateur quality to projects by an organization with a proven and refined process for crafting a world-class web presence. Costs range from virtually free to millions of dollars - and every web developer is marketing their offering as a complete “results driven” solution.

Competitive edge over rivals is a must for survival or any kind of business, but how do you gain an edge on competitors with deep pockets for radio ads, TV commercials, and huge Pay-Per-Click budgets? It’s been my experience that by using your marketing dollars wisely you can not only swim with the big fish, but become one. Here are a few recommendations:

KEYWORD RICH DOMAIN NAME

SERPs are search engine result pages. The listings provide a returned search of the user’s keyword query. A title, link, and description are provided with each web page result.

Photo Credit: Robert Scoble

If you work in search engine optimization, or Internet marketing and you haven't been exposed to Drupal yet, it's a wonderful CMS for a variety of applications. Specific to this blog post, however, Drupal is a phenomenal platform for search engine optimization and Internet marketing. With the right modules installed and configured, Drupal can be a complete joy to work with for an SEO. Use the following as a guide for the best Drupal SEO and SEM modules to install for your website.

A recent SEOChat discussion brought up an interesting question; in what cities is SEO more popular/and or known? Since search engine optimization (SEO) is a more specific sub-set of a larger industry, I thought I would take a broader term, Internet Marketing. Let's see where Dallas falls on the list.

Time spent on site is a phrase that refers to the amount of time a visitor spends on a website before leaving. The idea is to create a website that encourages visitors to spend as long as possible on the site. It is rumored that this is a statistic that Google is currently using in their calculation of search engine results pages.

It is a best practice to create websites that encourage visitor participation and loyalty.