Creative Design generates the graphical and multimedia content within a web site. The majority of creative elements are static graphics yet as the web matures other multimedia mediums are becoming prominent. Increasing importance is being placed on high-quality creative design to elevate the credibility and perceived value of a web site, attract customers and aid in web site usability.

Creative Design Tips

Web animators create animated movies and presentations for the web. Designers must understand the animation production process and software. Web animators must know the basics of animation, such as how much animation becomes too much on a web page.

Flash animation and animated banners are the most common forms of animation found on most web pages. Macromedia Flash and Adobe Image Ready are two industry standard web animation software packages. Flash is geared more for the animated movies while Image Ready is for animated banners.

• Macromedia Flash
• Adobe ImageReady