Word-of-Mouse
Six Reasons Word-of-Mouse Does Work - Where the MarketingProfs.com Got it Wrong
I was reading one of the numerous newsletters I receive and came across an interesting article by Michael Antman entitled Six Reasons Word-of-Mouth Doesn't Work. The main focus of the article is, and you probably guessed it, that Word-of-Mouth doesn't work. I'm going to look at the arguments he poses and then respond with thoughts about how that would change in the Word-of-Mouse context.
- Word-of-mouth is inherently subjective
