wi-fi
AT&T Wi-Fi Coupon Online Campaign
Seventy-five percent reduction of coupon customer acquisition cost versus traditional marketing channels.
Overview
When Telecomm giants SBC and AT&T merged in 2006, it meant AT&T was acquiring one of the largest Wi-Fi networks in the nation. AT&T's new Wi-Fi service had been available in Barnes & Noble book stores, Caribou Coffee shops, hundreds of airports, and many other venues. However, they wanted and needed more.
Chrysler to Make Blogging on the Road a Reality
On my way in to the office this morning I heard one of the most absurd and disturbing announcements from the automotive industry to date; apparently Chrysler will be offering wireless internet as an option for their 2009 vehicles.
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