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Web Strategy

Case Study: MadeLoud.com Music Community Utilizing Drupal

Madeloud Screenshot MadeLoud.com is a music community based website that offers several social networking features for Indie Artists and Fans. The site serves two primary purposes - to promote and sell independent musicians’ music and merchandise, as well as encourage Indie Fans to listen to, review, and to buy the artists’ music and merchandise.

The Joy of Maps

As a Web designer, I like to approach the design of any site as efficiently as possible. Long before I even became interested in Web design, I stumbled upon the art of information architecture, which is basically a complex map of information. As a primarily visual learner, I took information architecture to the next level by expressing information visually as opposed to textually. My fascination with mapping led me to what I consider my primary source of inspiration: maps!


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How Do You See The Web?

As a Web designer, I often find myself assuming everyone looks at a site the same way I do. When in fact, everyone views the Web differently. Many studies have been done to determine how users approach a website. Specifically, tools such as eyetracking have been utilized to follow how the user views each page.


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The Importance of Web Strategy Part 1 (Discovery)

As mentioned in my last post, creating a strategy and project plan before beginning the design and build of a website or web application is perhaps the most important step in launching a successful website. Most successful businesses start with a business plan, it is our job as web strategists to translate that plan into the ever evolving web.


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The Importance of Web Strategy - Introduction

Would you construct a 30-story office building without an engineering report, understanding the zoning requirements, soil type, architectural blueprint, or number of businesses in the area that need office space? Of course you wouldn't.


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