LevelTen Web Design | Dallas, TX

Web Design

Web Design is the process of creating the overall look and feel of a website. While functionality of the site must be considered during the web design process, generally this portion pertains only to how the site will be rendered on the screen using colors, fonts, images, and graphics.

Cascading Style Sheets (CSS) is the styling language developed by the W3C for use in conjunction with a markup language such as HTML or XHTML. Its power is in the fact that the information can be stored in various scopes, and the cumulative effect of all styling rules is computed before rendering the final design in the browser. When used with sufficiently semantic markup, it is a very flexible way to completely style a website, separating the presentational details from the content itself.

TOP 5 CLIENT REQUESTS

  1. My Unqualified Friends have different Ideas...
    - Judge the idea on its merits, reasonably explain why it may not work, due to your research, experience, etc.
  2. Purple is my favorite color, Why don't we use that?
    - Backup with documentation, color board, creative specs, etc
  3. We need more stuff about the FOLD!!
    - A significant amount of research is available to show that users understand they can scroll for more content
  4. There's so much EMPTY SPACE, can't you fill it?

So there I was, sitting in room 18ABCD at SXSW 2008 watching a presentation designed more for the Food and Hospitality industry than for an Interactive Conference, thinking, "why the hell did I spend good money to listen to this shit?"when I realized God IS in the details. While the presentation started at a painstakingly slow pace, the speaker began making his points and his objectives where uncovered.

God is in the details. Good design begins with inspiration. Less is more.

Respect! Was the first panel I attended this year at 2008 SXSW Interactive Convention, and as a novice I really wasn't sure what to expect or what I would take away. The panel included several key personnel from HappyCog and they explored several aspects of the design and development process.

The internet has effectively eradicated designers' pretenses for secrecy of technique, and opened an unparalleled forum for sharing knowledge.

Though many hoarders still exist out there, they are missing a large opportunity for self-promotion through the web. Aspiring designers web-search design terms to self-teach themselves Illustrator, Photoshop, and so on.

As a creative person, I'm always looking for different things to inspire me and my designs, such as museums, books, the internet, and my surroundings. When I can't get out of the office, I like to check out different designers websites for inspiration. There has been a recent trend in the web world of "web galleries", which showcase hundreds of websites with good design. I like to browse through these galleries, clicking from link to link to look for something, may it be a design element, color scheme, or interesting photo, that catches my creative eye and sparks the lightbulb in my brain.

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