Search engines have a single goal, to get users to content that will delight them. Oddly enough, users have a single goal, to get to content that will delight them. Sounds like, with a little luck, we can kill two birds with one stone. Lets do some bird killing (metaphorically that is).

The Dark Ages of the Web

1. Exposure / Branding

For a small business, sometimes half the battle for success is exposure. If handled correctly (no spam), Social Media is an effective tool for generating awareness for your brand. You can use Social Media to promote content and knowledge expertise. Plus, as we'll see in a later point, Social Media provides many opportunities for networking.

Tip: Use your company name in your Twitter handle. For Example: @LevelTen_Colin

2. Customer Service

There are a series of paradigms that work together to redefine how leading companies are unleashing the power of the web:

1. Integrated Online Marketing - SEO, PPC, social media, viral marketing, online pr
2. Web 2.0/3.0 Websites – social media, blogs, wikis, semantic web
3. Enterprise 2.0 Intranets – collaboration, knowledge management, community building
4. Open Source – development by self-organizing communities with a wide breath of knowledge

During this week's fantastic podcast, we discuss:

Yahoo's New Gamble

Panelist: Neil Lemons

Didn't score a ticket to the Inaugural Ball? That's ok, you can still enjoy the celebration from the comfort of your own laptop or iPhone. Here's a quick wrap-up of the virtual festivities:

Help A Reporter Out (HARO) is a service created by Peter Shankman (follow his Twitter account) as a resource for public relations professionals and reporters to find each other when they have common needs. The service originally began as a Facebook group, but needed to be expanded when they exceeded the 1200 person e-mail cap.

Has a friend ever sent you a link that you swore you were going to look at - only you never did? If you're anything like me, it happens more then you'd like to admit. There's so much great content on the web and only so much time to spend absorbing it all. Currently, I use Delicious to solve this problem. I add it to my bookmarks and apply a "read later" tag. It fits most of my needs, but sometimes my "read later" items get lost with my other links. Wouldn't it be nice if there were a service that addressed just my need to save my "read later" links?

Months before a movie opens the Internet is flooded with marketing, bloggers talking about the marketing (I realize the irony), stills of on-set action, trailers, etc. Of course this is all to create hype to in turn bolster the box office opening weekend numbers.

Content syndication, social bookmarking, and now the elimination of global poverty? Web 2.0 meets philanthropy on GlobalGiving.com where the Web "unleashes the potential of people around the world and make positive change happen." GlobalGiving connects donors with social and economic development projects around the world and makes it easy to share the love with everyone in your online social network.