web

Java Servlet technology provides Web developers with a simple, consistent mechanism for extending the functionality of a Web server and for accessing existing business systems. A servlet can almost be thought of as an applet that runs on the server side--without a face. Java servlets make many Web applications possible.

Further Reading

http://java.sun.com/products/servlet/

Active Server Pages technology generates HTML and passes the dynamically created HTML to the browser to be displayed to the user. Microsoft created Active Server Pages to make it easier for developers to create dynamic Web sites in a Windows environment.

Further Reading

http://course.cengage.com/careers/glossary/programming.cfm#cgi

ColdFusion is a product created by Allaire Corporation of Cambridge, Mass. that includes a server and a development toolset designed to integrate databases and Web pages. With ColdFusion, a user could enter a zip code on a Web page, and the server would query a database for information on the nearest movie theaters and present the results in HTML form. ColdFusion Web pages include tags written in ColdFusion Markup Language (CFML) that simplify integration with databases and avoid the use of more complex languages like C++ to create translating programs.

Webmasters are people that create and manage a web site. Originally company sites were managed by a single webmaster resource. Today, however, the Internet is much more complex and the webmaster of old has been replaced by a web team for a company of any size. The modern meaning of webmaster is someone who manages the web team both in development and in production.

Webmaster Tips

• Look for a webmaster that understands every aspect of development, not just design and technical considerations.

Web site design is where the site content is created and assembled into pages. Quality web site design is critical to entice your audience and project a professional image.

Web Site Design Process

• Content Design
• Theme Design
  Development of the site's standard visual elements.
• Copy Development
  Text organization, writing, and editing
• Creative Feature Design
  Stand-alone graphics and multi-media beyond sites standard elements
• Production Processing
  Makes all content web-ready.

A Web Application Engine is an extension to web servers that process/interpret web application code. Some app engines are built into various web servers others must be installed.

App Engine Tip

• Carefully select your application platform. While all engines can accomplish nearly identical functionality some will be a better fit for where you are and where your web future will be.

Popular Web App Engines

• CGI Scripts (Perl,C/C++,PHP)

The World Wide Web Consortium (W3C) is an organization to develop and promote open standards on the Internet. Comprised of an international consortium of companies, it is the governing body behind HTTP and HTML/XML standards.

Our Practices:

We recognize the power of collaboration, and try to use W3C standards whenever possible. This ensures that the web sites we build today will function in the web browsers of the future. It also allows the information on your site to be accessible to as many users as possible.

Further Reading

A Visitor is a statistical term to describe a single user that has accessed your site. Web servers log visitors on the first hit they make on the server then track them so that any additional requests are only logged as hits, not a new visitor. Web servers not only log the number of visitors but also which page they accessed first.

Further Reading

Value describes the overall worth that is derived from your site for the organization.

Means of Value:

• Promote name recognition
• Elevate company's perceived value
• Establish credibility
• Generate sales leads
• Enhance sales process
• Expand markets
• Reduce operating costs
• Improve communications

Further Reading

The End-User Needs Analysis defines the web site requirements and expectations from the customer or audience's perspective. The Internet is the ultimate open market and if you do not effectively meet users growing expectations of what a web site should offer they will find someone who can at the click of a button.