viral marketing

There are certain times of the year that everyone feels compelled to give. Even if they don't want to. Thanksgiving, Christmas, Easter, Birthdays, Valentines Day, at church, and Anniversaries just to name a few. But what about the 350 something other days of the year? Are we just giving to ourselves or do we really even pay attention to what's happening in the world around us?

So what do you do when you are the largest soft drink company and have the most recognizable brand worldwide? You must come up with creative advertising and marketing tactics in order to get consumers involved with your brand. Recently, Coca-Cola has done with its new viral campaign in which the company tries to sue itself.

A good friend of mine from college is now working as a sales rep over at Kimberly-Clark, you know the folks who make they make Huggies, Kleenex and Scott Towels; so when I see their name mentioned along with a viral campaign I have to take notice. Ad Age had a great write up about how K-C used a viral video site to promote their Duckbill brand, but as I read the article I couldn't help but feel as though they could have done so much more.

If you have been worried about the serious problem facing our dairy farmers today, then this site is for you. CowAbduction.com, explains how dairy farms everywhere are under attack from aliens who are highly interested in the abduction of our milk source. Complete with a video interview of the dairy farmers and mysterious photos of cows flying through the air, this website almost makes you believe, well you know.

Just in case there are any other die hard Batman fans out there, I wanted to let you in on some of the tricks The Joker is playing. In anticipation of The Dark Knight's release in 2008, The Joker is making his presence known all over the internet. There are a few websites that you can go to, find codes, and complete challenges. The end result? A teaser trailer of the film. Which, for me, will suffice until there is a full-blown campaign, and then the actual movie. Here are some of the websites to get you started: