An article over at AdAge.com explains how the Federal Trade Commission has a proposed plan to start regulating viral marketing and blogs. As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they're promoting, along with the product's marketer.

I remember first learning about the term, "Guerrilla Marketing", in my college Advertising classes. I liked it, because it meant being unique, creative, non-traditional, and not being restricted to a blank slate of paper. The case studies we looked at were typical guerilla marketing tactics - unique use of the advertiser's product in a public setting, or the use of "street teams" to represent the product. I really thought this was the extent of guerilla marketing, until recently, when I came across an article on Revolver's website, titled "FORMER NIN DRUMMER OFFERS THE OPPORTUNITY TO TAKE SHROOMS, DRIVE LAMBORGHINI." I had to see what kind of marketing gimmick this was.

Last week I wrote about the 1 Second Super Bowl Ad that Miller was doing to promote Miller High Life, and lets just say that it drove a little traffic this week. That being said, we debated around the office about where the campaign would go and what could be done with it; in case you missed it I've added the spot below to view, but I wanted to point out a few viral pieces.

It's that time again, Super Bowl XLIII will soon be upon us and that can only mean one thing, an onslaught of good and not so good advertising. Every year the pre-hype about who's going to have the best commercials gets hotter and hotter and with the explosion of online campaigns the rumors run rapid.

There are certain times of the year that everyone feels compelled to give. Even if they don't want to. Thanksgiving, Christmas, Easter, Birthdays, Valentines Day, at church, and Anniversaries just to name a few. But what about the 350 something other days of the year? Are we just giving to ourselves or do we really even pay attention to what's happening in the world around us?

So what do you do when you are the largest soft drink company and have the most recognizable brand worldwide? You must come up with creative advertising and marketing tactics in order to get consumers involved with your brand. Recently, Coca-Cola has done with its new viral campaign in which the company tries to sue itself.

A good friend of mine from college is now working as a sales rep over at Kimberly-Clark, you know the folks who make they make Huggies, Kleenex and Scott Towels; so when I see their name mentioned along with a viral campaign I have to take notice. Ad Age had a great write up about how K-C used a viral video site to promote their Duckbill brand, but as I read the article I couldn't help but feel as though they could have done so much more.

If you have been worried about the serious problem facing our dairy farmers today, then this site is for you. CowAbduction.com, explains how dairy farms everywhere are under attack from aliens who are highly interested in the abduction of our milk source. Complete with a video interview of the dairy farmers and mysterious photos of cows flying through the air, this website almost makes you believe, well you know.

Just in case there are any other die hard Batman fans out there, I wanted to let you in on some of the tricks The Joker is playing. In anticipation of The Dark Knight's release in 2008, The Joker is making his presence known all over the internet. There are a few websites that you can go to, find codes, and complete challenges. The end result? A teaser trailer of the film. Which, for me, will suffice until there is a full-blown campaign, and then the actual movie. Here are some of the websites to get you started: