Last week I wrote about the 1 Second Super Bowl Ad that Miller was doing to promote Miller High Life, and lets just say that it drove a little traffic this week. That being said, we debated around the office about where the campaign would go and what could be done with it; in case you missed it I've added the spot below to view, but I wanted to point out a few viral pieces.

It's that time again, Super Bowl XLIII will soon be upon us and that can only mean one thing, an onslaught of good and not so good advertising. Every year the pre-hype about who's going to have the best commercials gets hotter and hotter and with the explosion of online campaigns the rumors run rapid.

Months before a movie opens the Internet is flooded with marketing, bloggers talking about the marketing (I realize the irony), stills of on-set action, trailers, etc. Of course this is all to create hype to in turn bolster the box office opening weekend numbers.

When I think of Valentines's Day, chocolates, flowers, and those little chalk-tasting hearts with the messages come to mind. But Dr. Pepper is taking a gamble that people who associate Valentine's Day with Vegas marriages will also associate its new Cherry Chocolate Diet Dr. Pepper drink with the holiday. That's the idea behind a new microsite from Cadbury Schweppes in partnership with Yahoo and Vegas Tourism.

Every year, advertisers spend millions of dollars to capture the attention of football fans nationwide. This year's price tag was a whopping $2.7 million for 30-seconds of air time. But has Super Bowl advertising lost its flare? Has the general public become immune to advertisers efforts to shock and entertain them?

Hard evidence that blogs can make a difference.

The people over at Elizabeth Arden changed the Ad campaign to slightly less resemble the monodonation's charity branding that Chris Sloan posted about earlier this month.

While still a major rip-off, at least its nice to feel effective as bloggers!

So what do you do when you are the largest soft drink company and have the most recognizable brand worldwide? You must come up with creative advertising and marketing tactics in order to get consumers involved with your brand. Recently, Coca-Cola has done with its new viral campaign in which the company tries to sue itself.

Just in case there are any other die hard Batman fans out there, I wanted to let you in on some of the tricks The Joker is playing. In anticipation of The Dark Knight's release in 2008, The Joker is making his presence known all over the internet. There are a few websites that you can go to, find codes, and complete challenges. The end result? A teaser trailer of the film. Which, for me, will suffice until there is a full-blown campaign, and then the actual movie. Here are some of the websites to get you started: