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viral campaign

Submitted by Kayla on Mon, 07/14/2008 - 21:39.
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Unprecedented book promotional campaign drove 50,000+ visitors from over 600 blogs, forums, and community websites to build a New York Times best seller - and all for less than $100 in PPC search and ad buys.

Prayers for the Assassin is a geopolitical thriller by Robert Ferrigno. The novel?s provocative pretext - The Islamic States of America - caught the interest of the world's most prestigious publisher, Simon & Schuster.

Prayers for the Assassin is set in the year 2040 in which United States has become a moderate Islamic Republic after a complex chain of events rooted in today's headlines. After a cross departmental brainstorming session, Simon & Schuster determined that an unprecedented online campaign to augment their traditional marketing tactics was needed.

Submitted by JonathanH on Thu, 03/06/2008 - 22:13.
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Months before a movie opens the Internet is flooded with marketing, bloggers talking about the marketing (I realize the irony), stills of on-set action, trailers, etc. Of course this is all to create hype to in turn bolster the box office opening weekend numbers.

Submitted by Taylor_C on Wed, 02/13/2008 - 22:33.
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When I think of Valentines's Day, chocolates, flowers, and those little chalk-tasting hearts with the messages come to mind. But Dr. Pepper is taking a gamble that people who associate Valentine's Day with Vegas marriages will also associate its new Cherry Chocolate Diet Dr. Pepper drink with the holiday. That's the idea behind a new microsite from Cadbury Schweppes in partnership with Yahoo and Vegas Tourism.

Submitted by Taylor_C on Tue, 02/05/2008 - 18:16.
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Every year, advertisers spend millions of dollars to capture the attention of football fans nationwide. This year's price tag was a whopping $2.7 million for 30-seconds of air time. But has Super Bowl advertising lost its flare? Has the general public become immune to advertisers efforts to shock and entertain them?

Submitted by AliceN on Fri, 09/28/2007 - 15:06.
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Hard evidence that blogs can make a difference.

The people over at Elizabeth Arden changed the Ad campaign to slightly less resemble the monodonation's charity branding that Chris Sloan posted about earlier this month.

While still a major rip-off, at least its nice to feel effective as bloggers!

Submitted by Taylor_C on Tue, 08/21/2007 - 19:56.
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So what do you do when you are the largest soft drink company and have the most recognizable brand worldwide? You must come up with creative advertising and marketing tactics in order to get consumers involved with your brand. Recently, Coca-Cola has done with its new viral campaign in which the company tries to sue itself.

Submitted by Stephanie on Fri, 08/03/2007 - 14:17.
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Just in case there are any other die hard Batman fans out there, I wanted to let you in on some of the tricks The Joker is playing. In anticipation of The Dark Knight's release in 2008, The Joker is making his presence known all over the internet. There are a few websites that you can go to, find codes, and complete challenges. The end result? A teaser trailer of the film. Which, for me, will suffice until there is a full-blown campaign, and then the actual movie. Here are some of the websites to get you started:

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