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Social Media's Halo Effect on Organic Search

selena gomez tweets about daireds

On December 30th, 2009, Selena Gomez, (better known for her role as Alex Russo on the TV show "Wizards of Waverly Place"), visited Daireds Salon and Spa Pangea (client) for a haircut. Later, she tweeted about the positive experience to her 1.3 million followers.

The TenSpot: Sales, Marketing & Twitter

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When do you usually make your sales calls? Is it first thing in the morning, around 9am? Or maybe you subscribe to the theory that the best time to make a sales call is around lunch time. Either way, you'd be wrong. According to a recent study by MIT, the best time to make sales calls from website leads is the 4-6pm block.

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Breaking the Rules: Twitter As A Broadcast Platform

twitter lists content strategy

Today may prove to be a game changer for Twitter.

Why?

Because of lists. Today marked the major release push for Twitter Lists, a new feature that's been rolling out slowly to users over the last week or so. Twitter Lists will allow you to create lists of other Twitter users, which you can share across your network.

Scrum Musings & The Real Time Web

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Contrary to popular belief, I say the best day of the week is Monday. Not Friday, not Thursday, and certainly not Saturday... Monday. Why is it my favorite day, you might ask? Because on Mondays, I get to review and edit our fantastic weekly podcasts. Sure, I usually know the topics ahead of time, and most days, I even participate in the podcasts, but in a world where yesterday's news may as well be last year's news, a refresher is always good.

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Top 3 Lifestreaming Tools that are Ready for Prime Time

I'm often asked the question, "What do you think the next Twitter is going to be?" Until very recently my usual answer was to mention FriendFeed, due to it's powerful aggregation offerings.

Using Twitter to Improve Your Brand

Get Elastic posted about the valuable role Twitter can play for customer service. Some companies, like Zappos, are using Twitter to respond to customer complaints. Get Elastic noted that Zappos responded to a negative tweet about the Zappos brand by sending the user a coupon as an apology. Zappos realizes that one negative tweet about their brand can transfer to thousands of people in a matter of seconds.

What is Follow Friday (#followfriday)?

Follow Friday (also referred to as followfriday, or just ff), is a social movement using the social media application, Twitter. Every Friday, Twitter users essentially give shout outs to their friends, people they like, or people who have replied or re-tweeted a post. Follow Friday is designated with a #, also known as a hash tag.

A typical #FollowFriday tweet might look something like this:

followfriday.jpg

The Ten Spot Episode #09 - Twitterviews, Contxts and more!

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In this week's podcast, the LevelTen panel discuses Twitterviews, the new Contxts service, and discuss if e-mail is dying.

Send Your Business Card Via Text Message
Panelist: Jennifer Conley

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Corporate Twitter Tip #1

Don't mention your company name in every tweet.

If the Tweets on your profile read something like this:

  • TwitterName: WidgetsRus is doing something new!
  • TwitterName: Good times at WidgetsRus!
  • TwitterName: Look at some WidgetsRus news! http://is.gd/76Ys

Than you're probably doing it wrong.

Twitterviews - Online Interviews in 140 Characters

Yesterday morning, the man who just last year said, "I am learning to get online myself," participated in an online interview via Twitter, being coined as a "Twitterview" by the news media.

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