Today in the TenSpot, three LevelTen-ians recap their trip down to the great town of Austin for 2010's SXSWi Conference. The team just returned from the event, which used "Tomorrow Happens Here" as the rallying cry for this year's participants.

1. Social is here to stay

If there was one consistent theme at SXSW, it was this - social is here to stay. Social media can no longer be viewed as a fad to be ignored. Too many smart companies are achieving success within the social space. If your company isn't at least exploring how social could help, you need to start.

2. Mobile on the horizon