
As most of us in the advertising and marketing profession know, the Super Bowl not only brings some high-class, entertaining football competition, but some funny, interesting, and sometimes downright head scratching commercial campaigns. Some people look forward to the commercials more then the game itself!
It's that time again, Super Bowl XLIII will soon be upon us and that can only mean one thing, an onslaught of good and not so good advertising. Every year the pre-hype about who's going to have the best commercials gets hotter and hotter and with the explosion of online campaigns the rumors run rapid.

Every year, advertisers spend millions of dollars to capture the attention of football fans nationwide. This year's price tag was a whopping $2.7 million for 30-seconds of air time. But has Super Bowl advertising lost its flare? Has the general public become immune to advertisers efforts to shock and entertain them?