Here is a fun fact from NeuroFocus: Brains amount to 2 percent of our body weight, but account for 20 percent of our energy consumption. NueroFocus’s expertise is in the neuroscience behind shopping. Through this research, I have created a social media strategy to best engage your shoppers this holiday. Here are few tips to make sure you are on the right path.

Check out our interview with Social Media Club of Dallas President, Mike Merrill. For this interview, we leveraged the collaborative features found in Google Wave. You can follow the interview on the Wave embed, or see the transcript below.

Note: You will need to be logged into Wave to see the embed. Need a wave invite? Leave a comment with your e-mail address and I'll get one to you soon.