Today in the TenSpot, we're talking about tactics for building a website that wins. Buying or building a website can be compared to choosing a car. Whether you budget for an $850 junker, an economical hybrid, or a high performance race car, the success of your purchase depends on your goals. If you are looking for a website that wins, this panel discussion is for you.

Today in the TenSpot, we're exploring the mystical world of creative tech seminars, specifically the growing franchise called "Ignite", coming to Dallas March 3rd. Ignite will be happening in about 60 cities worldwide simultaneously, as creative communities everywhere look to spark innovations.

In 1984, Jay Conrad Levinson wrote the first edition of his landmark book, Guerrilla Marketing. In it, he outlined a strategy where small upstart companies could finally compete with the big boys.

This week, the folks at LevelTen have been discussing our goals for the New Year. Most people will refer to that as a "resolution", but I prefer the term goal. Maybe its semantics, but the way I see it, as resolution implies failure (since statistically, most resolutions do fail), while a goal is something you consistently work to achieve.

On December 30th, 2009, Selena Gomez, (better known for her role as Alex Russo on the TV show "Wizards of Waverly Place"), visited Daireds Salon and Spa Pangea (client) for a haircut. Later, she tweeted about the positive experience to her 1.3 million followers.

Note: due to podcast length (1:06), we had to go without the standard intro and outro.

We've got a special episode of The Ten Spot this week as we sit down with the marketing team from a Dallas entertainment institution - The Granada Theater. The Granada Theater is an award winning live music venue that's been having much success marketing online.

Social Metrics Influencing Search Rankings

Do you really think Google will ignore social data? Crawling social sites like Twitter and Facebook was only the first step.

Expect to see Google taking social data into account for organic search rankings. There's too much link data in social sites to be ignored. Expect to see an acquisition of a service like PostRank.

Branding

Let's say that you just opened up a new Hair Salon. You've put in hours of time developing your concept and your brand. You've spent a few thousand dollars placing ads in local newspapers and publications. You even got a local writer to feature you in her weekly newspaper column. You open up shop expecting droves of shaggy haired folk to come charging through your door.