Being a fast website is important both for SEO and for creating a pleasant experience for your website's visitors. While some of this is can be measured by how long it takes apache to respond, how fast a page renders in modern browsers is a more interesting and accurate way to measure results.

Site performance is one of those oft overlooked components of a website that's more important then many think. In the scope of a web design project, typical requests tend to focus on looks and functionality. Rarely do conversations turn to requests for streamlined performance.