Simon and Schuster
Republic World News / Prayers for the Assassin
Unprecedented book promotional campaign drove 50,000+ visitors from over 600 blogs, forums, and community websites to build a New York Times best seller - and all for less than $100 in PPC search and ad buys.
Prayers for the Assassin is a geopolitical thriller by Robert Ferrigno. The novel?s provocative pretext - The Islamic States of America - caught the interest of the world's most prestigious publisher, Simon & Schuster.
Prayers for the Assassin is set in the year 2040 in which United States has become a moderate Islamic Republic after a complex chain of events rooted in today's headlines. After a cross departmental brainstorming session, Simon & Schuster determined that an unprecedented online campaign to augment their traditional marketing tactics was needed.
