SEM

What is Google Search Wiki?

If you happened to use Google last night, you might have noticed a few changes to the search interface. There are now 3 buttons that users can use to promote, remove, or comment on a particular search listing.

Here I have compiled a list of some of the most frequently used search industry terminology, jargon, abbreviations, and so on and simplified definitions:
• Conversion: When a user completes a predefined desired action on your Web site (e.g., purchasing a product, signing up for a newsletter, registering for more information, etc.).
• CPC: Cost per click is defined as the price you pay when someone clicks on your sponsored listing/paid search ad.

Search Engines can be a great source of leads for your website. However, proper search engine marketing is complex. SEM is often incorrectly implemented or not implemented at all. SEM is further complicated by the multitudes of "search engine optimizers" that promise to get your website high placement, yet in the end just waste your time and money while producing little additional traffic. There are ethical search engine marketers that will get you quality search engine rankings.

Sam's Club, a division of, Wal*Mart, is now offering small business owners local search engine marketing (SEM) programs through vendor Innuity.com, a publicly held Software as a Service (SaaS) company using their LeadConnect program.

This is hilarious such an unrelated industry giant would brand and offer these services. Although it should worry me that SEM could become commoditized by such a large non-industry company in this way, it may actually be a good thing for a number of reasons.