SEM

Despite being a major marketing tactic for well over a decade, it's amazing what some people try to pass off as Internet marketing skills. The next time you're out hiring an Internet marketing agency, be sure to watch for these six warning signs.

1. They only report on keyword rankings

Social Metrics Influencing Search Rankings

Do you really think Google will ignore social data? Crawling social sites like Twitter and Facebook was only the first step.

Expect to see Google taking social data into account for organic search rankings. There's too much link data in social sites to be ignored. Expect to see an acquisition of a service like PostRank.

Branding

Let's say that you just opened up a new Hair Salon. You've put in hours of time developing your concept and your brand. You've spent a few thousand dollars placing ads in local newspapers and publications. You even got a local writer to feature you in her weekly newspaper column. You open up shop expecting droves of shaggy haired folk to come charging through your door.

Competitive edge over rivals is a must for survival or any kind of business, but how do you gain an edge on competitors with deep pockets for radio ads, TV commercials, and huge Pay-Per-Click budgets? It’s been my experience that by using your marketing dollars wisely you can not only swim with the big fish, but become one. Here are a few recommendations:

KEYWORD RICH DOMAIN NAME

Some of you might have noticed that we took a week off from our podcast recording. It is the Summer, and people at LevelTen were doing what the Summer is best for - taking vacations! After some much needed R&R, we've returned with a killer podcast episode - just for you! This week we're discussing a topic that the staff at LevelTen is VERY familiar with - how to optimize your Drupal website for the search engines, and some of the best tools you can use to optimize more effectively.

Audio File: 

speakeasyseosem.mp3

This week is an extra special week, as it's our 10th episode of our podcast! In this milestone episode, we'll be discussing features that are important to your website, from SEO/SEM friendly content management systems, things to look for in a CMS and the importance of RSS feeds.

Create a RSS Feed from a Drupal View

Panelist: Jennifer Conley

Audio File: 

tenspotepisode10.mp3

If you work in search engine optimization, or Internet marketing and you haven't been exposed to Drupal yet, it's a wonderful CMS for a variety of applications. Specific to this blog post, however, Drupal is a phenomenal platform for search engine optimization and Internet marketing. With the right modules installed and configured, Drupal can be a complete joy to work with for an SEO. Use the following as a guide for the best SEO and SEM modules to install for your Drupal website.

• Page Titles
  

The Drupal SEO modules pack is a series of Drupal modules aimed at helping you better search engine optimize your Drupal 6 site. The SEO package modules include:

In the past few months, everyone has taken a hit in the wallet. It seems that all my friends are trimming their budgets, skipping a night out, and looking for deals and discounts. Even a friend of mine has started collecting coupons for groceries (which I gave him grief about, until he told me how much he has saved).

A recent SEOChat discussion brought up an interesting question; in what cities is SEO more popular/and or known? Since search engine optimization (SEO) is a more specific sub-set of a larger industry, I thought I would take a broader term, Internet Marketing. Let's see where Dallas falls on the list.