In the past few months, everyone has taken a hit in the wallet. It seems that all my friends are trimming their budgets, skipping a night out, and looking for deals and discounts. Even a friend of mine has started collecting coupons for groceries (which I gave him grief about, until he told me how much he has saved).

Search Engines can be a great source of leads for your website. However, proper search engine marketing is complex. SEM is often incorrectly implemented or not implemented at all. SEM is further complicated by the multitudes of "search engine optimizers" that promise to get your website high placement, yet in the end just waste your time and money while producing little additional traffic. There are ethical search engine marketers that will get you quality search engine rankings.