When I found out Facebook.com Founder and CEO Mark Zuckerberg would be giving the first keynote talk at SXSW I was beyond excited. In a sense, it was like seeing a celebrity for me because I have been a fan of the site even before I was able to join at my university. I was looking forward to what I expected to be an interesting talk by a very intelligent entraprenuer, but what I experienced was something very unexpected.