I mean hot mess in a bad way, just so you know. While Google Hotpot is a bit disheveled, it is not attractive.

The DFW Social Media Marketing group met last night at Dave & Busters where two amazing speakers taught small businesses/website owners and individual self promoters the value of Personal Branding online through Social Media to promote businesses as well as hands-on Twitter tactics and tools.

A useful site delivering personalized recommendations for saving your money.

Customer insight is an elusive measure to obtain. You can look at all the web analytics in order to find certain trends and hang ups, test ad copy, landing pages, etc. Knowing what variables to change might allow an increase in conversion. However, these metrics might only tell you what to change, not why or how to change it. So how can you easily garner customer insight into the performance, or lack thereof, concerning your website?