Help A Reporter Out (HARO) is a service created by Peter Shankman (follow his Twitter account) as a resource for public relations professionals and reporters to find each other when they have common needs. The service originally began as a Facebook group, but needed to be expanded when they exceeded the 1200 person e-mail cap.

A press release is a news-style article that is distributed for publication. Press releases can be targeted for online electronic publications or offline print.

Publication of a press release is a three part process:

• Write article copy
• Distribute to journalists and editors
• If article is approved it is published

Web site promotion refers to any activity that may lead users to your site. Proper site promotion is vital for creating a qualified Internet audience. Marketing not only creates traffic for your site but also targets your visitors, molds their expectations, and enhances long-term branding.