Networking promotion refers to a broad range of activities to market through interpersonal interactions. Adding web promotion to your networking cost virtually nothing yet can return powerful gains. The holy grail of networking promotion is to get people not associated with your company to promote the site to others because of its quality and usefulness.

Promotion Types

• Sales calls
• Trade shows
• Seminars and workshops
• Word of mouth

Promotion Tips

Collateral Marketing refers to adding web site promotional messages and site links to various company materials and publications. Collateral advertising can be done with practically any marketing medium.

Collateral Marketing Opportunities

• Business cards
• Letterhead
• Brochures
• Multimedia presentations
• Specialty advertising and premiums
• Traditional advertising

Marketing tips

• Collateral Marketing should be standardized company wide.

Non-linked promotion uses the Internet as a general mass marketing medium. An example might be a animated or video clip presentation of a movie trailer or a banner ad for an retail store where neither links to another web resource. While this form of marketing is rarely used the vast number of consumers on the Internet does transform it into a mass marketing medium.

Further Reading

Web site promotion refers to any activity that may lead users to your site. Proper site promotion is vital for creating a qualified Internet audience. Marketing not only creates traffic for your site but also targets your visitors, molds their expectations, and enhances long-term branding.