Process

I often contemplate: Is their a difference between an artist and a designer?

EverydayI talk to a handful of people about web development and marketing projects. For the most part, I get quite a few of the same questions and responses. This got me thinking about why I kept getting the same response to a particular question. When asked what our process was for taking on new clients, I always begin with discussing our strategy and planning process.

A Scrum is not an acronym, but mechanisms in the game of rugby for getting an out-of-play ball back into play. They try to go to the distance as a unit, passing the ball back and forth.

Further Reading

ScrumMaster

The ICEDIP model created by Geoffrey Petty describes the creative process, contributing to many different aspects from creative writing to creative design. The ICEDIP model was developed to make best of the creative process.

Petty’s creative process has six phases. The first letter of each word spells out ICEDIP. This will help to remember each of the phases:

Inspiration-research and generate ideas
Clarification-focus on your goals
Evaluation-review your work and learn from it
Distillation-decide which of your ideas to work on
Incubation-leave the work alone