Since the emergence of Social Media marketing a few years back there have been countless books, blog posts, videos and every other form of how you should be using it to your advantage. Let’s be real though, there’s really an information overload out there of what you should be doing and sometimes its hard to get through the muck. If you’re new to the game, welcome; in this post you’ll find 5 simple tips about what Social Media marketing is not. Hopefully you’ll walk away with a better idea of where to focus.

Ever wonder how some companies are able to pump out blog post after blog post, seemingly without breaking a sweat?

For some, it's a natural talent. Creating high quality digital content isn't a chore - it's an activity that brings great satisfaction.

For others, it's a necessary evil - done to appease the wants and desires of the search engines and the social web.

Help A Reporter Out (HARO) is a service created by Peter Shankman (follow his Twitter account) as a resource for public relations professionals and reporters to find each other when they have common needs. The service originally began as a Facebook group, but needed to be expanded when they exceeded the 1200 person e-mail cap.

A press release is a news-style article that is distributed for publication. Press releases can be targeted for online electronic publications or offline print.

Publication of a press release is a three part process:

• Write article copy
• Distribute to journalists and editors
• If article is approved it is published