He who fails to plan, plans to fail

A journey of a thousand miles starts with the first step. But if you don't plan properly you may end up 2,000 miles from where you wanted to go.

Good fortune is what happens when opportunity meets with planning.

During my tenure at LevelTen I would estimate that I’ve fielded over 10,000 phone calls or emails from companies and individuals who are looking for some assistance with their web project.

Website strategic planning is the process that determines what form and functionality your website will have.

The website strategic planning process can be divided into two phases, preliminary and core planning. Preliminary planning should be done internally to create the request for proposal. The core strategic planning should be done in conjunction with the web development group, whether internal or working with a outside firm.

When the planning is done you will have provided guidelines for:

• The look of the site
  creative brief, creative spec

Primary research describes information gathered through interaction with other people. Primary research can be gathered through meetings, one-on-one interview, focus groups, and surveys.

Further Reading

Preliminary planning is a process that will start you off in the best direction for moving your web site from idea to reality. Planning refines your vision and goals for your web site then helps you plan the resources you will need to get started. web development is a journey, you must know where your are, where you want to go and how you can get there.

Preliminary Planning Process

• Mission
  Define the vision for your web site
• Objectives
  Determine measurable goals for your site
• Budgeting