LevelTen Interactive

participation

Motivating with Reward: Getting Online Users to Participate

In my experience with strategizing and managing online communities, the goal of getting users to register proves much easier to obtain than getting people to come back to the site and participate. I think a slick site design and promising benefits can easily pull a user in to register because there is no commitment for them to get involved. So how do we get registered users to participate in online communities without forcing a commitment? I don’t think there is a magic formula.

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